Beauté Créateurs will be ceasing its mail order activity during the first half of 2014.

Beauté Créateurs was created in the late 1980s, and sells Agnès b., Cosmence and Professeur Christine Poelman brands, among others. The company achieved a turnover of 87 million euros over the last 12 months mainly in France, but has had difficulties over the past several years with its mail order business model.

Employees working for Beauté Créateurs in the three countries where the business is present – France, Germany and Japan – will be offered employment within the L’Oréal group.